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Amazon Prime Day 2021: What to expect, plus our shopping tips

by Mary Sewell

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Amazon Prime Day is less than one week away, and it’s wise to have a plan going into it. Even if you scoff at such blatant shows of consumerism, Prime Day provides a chance to save money on things you might have had on your to-buy list anyway — and saving money is never a bad thing. But it can be easy to get distracted by the sea of other deals available across Amazon, and that, unfortunately, is Prime Day by design. But you can avoid falling into that trap if you plan ahead — we at Engadget will be surfacing all the profitable Prime Day deals, and here are some other things you can do to prepare for Amazon’s biggest shopping event of the year.

When is Prime Day?

But first, a few logistics. Amazon Prime Day begins at 12AM PT on Monday, June 21, and concludes at 11:59PM PT on Tuesday, June 22. You’ll have to be a Prime member to participate, and you can sign up for a free 30-day trial of the service before the two-day event starts. If you’re not a Prime member, you can look to other retailers like Best Buy and Target, running their own, competing for deals simultaneously.

Prime Day deals

One of the most important things to keep in mind about Prime Day deals is that they all have various durations. While the event lasts 48 hours, not all agreements will be available the entire time. Some may only be live for one day, while others will only be available for a couple of hours. This is Amazon’s way of getting shoppers to buy things when they see a price drop and come back frequently to check for the latest deals.

In general, if you see an item on your wishlist go on sale during Prime Day, it’s wise to grab it as soon as possible. That’s not only because the deal may expire quickly but also because the stock could sell out even faster.

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