Home — Seo Tips Four ways to improve page speed and master Core Web Vitals

Four ways to improve page speed and master Core Web Vitals

by Mary Sewell

30-second summary:

  • Websites that rank well on Google tend to have a higher Core Web Vitals score
  • Three core web vitals make up the majority of the site’s overall page speed score
  • Prioritizing user experience in web design and marketing campaigns could give you a competitive edge
  • This comprehensive guide prepares you for the rollout of the new Google Search algorithm update

Google’s latest major update to its search algorithm focuses significantly on the user experience through a new set of ranking factors metrics, called Core Web Vitals. Early results from Core Web Vital audits reveal that the average website performs below these new standards. Searchmetrics’ research revealed that, on average, sites could reduce page load time by nearly one second by removing unused JavaScript.

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This provides a fantastic opportunity to outperform other websites by boosting your own page rankings.

Here is everything you need to know about Core Web Vitals, plus four simple steps to improve your metrics.

Content created in partnership with Searchmetrics.

What are the Core Web Vitals metrics?

Core Web Vitals are an extension of Google’s page experience signals that include mobile-friendliness and HTTPs. The three Core Web Vitals metrics measure loading performance, interactivity, and visual stability, which Google views as providing an accurate depiction of a real-world user experience.

  1. Largest Contentful Paint (LCP) measures the loading time of the most prominent image or text block visible within the user’s viewpoint.
  2. First Input Delay (FID) measures the interactivity on the page by calculating the time from when a user first interacts with the site to the time when the browser responds to that interaction.
  3. Cumulative Layout Shift (CLS) refers to how much the content shifts during page rendering.

How to check your page speed insights

Many online tools check your page ranking score, including PageSpeed Insights, Chrome User Experience Report, Lighthouse Audit, and Search Console. These sites measure page speed in various elements and display the results using a traffic light system. PageSpeed Insights provides a breakdown of the results and highlights areas of improvement.

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