Home — Seo Tips Four ways to use your website data to discover missed sales opportunities

Four ways to use your website data to discover missed sales opportunities

by Mary Sewell

30-second summary:

In the age of online marketing and data intelligence, every click matters. Traffic is an excellent metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to make sufficient sales will be considered a failed business model. The online world is no different. Without conversions, a website is just an expensive – and ultimately unsuccessful – advertising campaign.

A conversion is the completion of any pre-determined action on a website. This could be downloading free content in exchange for joining a mailing list or interacting with the site through social media or a contact form. The gold standard of conversions will always be sales, though. If your product or service is not turning a profit, something needs to change.

By studying and understanding website data, you can pinpoint missed opportunities for sales on your site. Utilizing tools and software, you’ll understand what visitors are looking for and why they bounce without converting.

Data to review

Here are four core KPIs that should be studied to understand why visitors leave your site without converting. By mastering and understanding this data, you can make any necessary adjustments to your website and marketing strategy – potentially reaping financial rewards.

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