Home — Seo Tips Here’s how you can master your next seasonal digital marketing campaign

Here’s how you can master your next seasonal digital marketing campaign

by Mary Sewell

30-second summary:

  • To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now
  • Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales.
  • Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects
  • Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy
  • Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals

Summer is a slow season for many businesses, especially those in a B2B niche. If things are a bit slow for you now, here’s an idea – Use these quiet months to turn your next big season into a massive boost for your business. Here is how you can start preparing for your next extensive seasonal content marketing campaign now:

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