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How to Profit From Mobile Marketing For Your Business

by Mary Sewell

Mobile marketing is a vast potential source of traffic, customers, and profit for your business, but as yet relatively untapped. Yet, over the next three years, it is predicted that more than half of current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship-building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile-friendly websites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing, and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

Worldwide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over half of current internet users will be accessing the web via mobiles and other handheld devices over the next three years.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities, and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe, and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise that the fastest-growing marketing technologies and emerging channels are mobile, rich media, and social media. You only have to search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers, and there are some astounding findings. The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

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