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Multilingual SEO for voice searches: Comprehensive guide

by Mary Sewell

30-second summary:

Google is now recognizing 119 different languages on voice search. Which is great for user experience. But it makes ranking a bit more challenging for website owners, especially those who host multi-linguistic traffic. Website owners must act to cater to these people who are taking a different linguistic approach to search. That’s where multilingual SEO comes in, done with voice search in mind.

But before we begin digging deeper into multilingual SEO for voice search, let us first introduce the investigation of the future, aka multilingual voice search.

What is Multilingual Voice Search?

With the evolution of technology, search engines like Google, Bing, Yandex, and others enhance their user experience and make the search more accessible than ever.

Keeping up with these efforts, they now let people talk to them in their own language, understand it and yield the results they were searching for.

Moreover, more than 23 percent of American households use digital assistants, and nearly 27 percent of people conduct voice searches using smartphones. This number is expected to increase by more than nine percent in 2021 alone.

This means more and more people will converse with Google in languages other than English. Like, a German native is likely to search for something by talking in German. A native Indian could use any of the 100+ languages spoken in India, and a US national may use English, Spanish, or some other language.

This increase in the popularity of voice assistants, multilingual voice search inadvertently leads to a rise in the demand for multilingual SEO for voice search. But do you need to optimize your website for multilingual searches? Yes. How else will your website reach your target audience that searches in their native language?

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