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UX: an important SEO ranking factor

by Mary Sewell

30-second summary:

  • The story of SEO and UX began almost 20 years ago, with both making a foray into the market in the 1990s
  • After years of analyzing data, I found that UX is a critical ranking factor for SEO
  • If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX)
  • Adobe Research’s Sr. Web Engineer, Atul Jindal, condenses years of experience and observations into this SEO guide to help you win at SEO and search experience.

I’ve worked with many SEO and CRO campaigns as well as fortune 50 companies over the years. This gives me access to valuable data that helps me understand what is working and what’s not. Over the years, by analyzing data, I found that UX is a critical ranking factor for SEO. The story of SEO and UX began almost 20 years ago, with both making a foray into the market in the 1990s. While SEO was widely used as a marketing technique,

UX (user experience) concentrated on giving the users an enhanced engaging experience. If you have exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings. Then probably you’re losing at User experience. But it is pretty challenging to find UX-related issues on your website. When you’re only looking at your website from an SEO perspective! You need to take a look at your website with your user’s (customer’s) eyes. In this guide, I’ll explain UX and guide you on implementing it into your SEO campaigns to get results.

What is UX?  

User experience (UX) is the experience of a user with your website/application. An easy-to-use website will provide a pleasant user experience, but an unplanned webpage will have a bad or poor experience.

UX focuses on the site architecture, visitor journey, desktop and mobile layouts, user flows. In short, user experience is driven by how easy or difficult it is to navigate through the user interface elements that the website designers have created.

User interface (UI) focuses on the graphical layout of any application. It includes several factors such as fonts and design styles, text entry fields, transitions, images, and animation interface. In short, anything visual comes under the umbrella of UI. It is important to note that UI and UX are two different functionalities. While UI revolves around design layout, UX is the user’s experience on the website while they are navigating the web pages. Since we better understand the two, let us further understand how we can successfully implement UX into an SEO campaign.

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